Contextual inquiry involves watching people in their natural environment interacting with the products that we're aiming to improve.
Context Mapping takes this one step further by getting customers to keep a diary and then workshop through solutions to their painpoints. The solutions provide deeper insights into what people really want.
All too often insights get delivered in a long form deck where it will likely gather dust and not get absorbed by the key stakeholders. I prefer to create artifacts such as Experience Flows that are visual and show a narrative alongside the insights.
Evolving ideas from a sketch to a working ‘thing' is one of my favourite activities. From quick flows to fully coded prototypes I can usually find a way to make any interaction or flow the team can dream up.