LAWRENCE WJ
Transformative UX meets Product Design craft
Transformative UX meets Product Design craft
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Working within the Innovation Accelerator of Netherland's largest bank, I led the Experience Design of a completely new way of travelling on public transport. Using the sensors on your phone we were able to create a completely ticket free travel experience. No more checking in or out, and only paying for exactly where you've travelled.
Working closely with a development partner , we were able to go from feature sketch to release in quick succession.
For six months I worked in close collaboration with Tommy Hilfiger and Random Studio to lead the Discover Process for digital experiences for their Store of the Future. From machine learning size and style advice to community driven city guides, we created experiences that triggered curiosity for customers as well as a differentiated service for the brand.
Working so closely with the client meant that we could test prototypes on a weekly basis in-store and get instant feedback from customers and staff.
Transforming the way Police report crimes and assist victims. By digitising victim reports and witness statements the Police were able to spend more time on the streets and less time at the station inputting data.
Partnering with Rituals, we were tasked with creating a brand new digital experience across their app and website. The brief was to create an eCommerce solution that was as immersive as their brick and mortar stores as well as post-purchase experience that would enhance the use of their products.
Audi were launching an on-demand subscription service for customers in San Francisco. They wanted to add the Apple Watch as another touchpoint to their ecosystem that would allow customers to book, keep track and unlock their cars. All at the touch of a button.
