LAWRENCE WJ
TRANSFORMATIVE UX and Product Design
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A brief introduction

Ten years experience assisting the world's largest and most innovative brands to deliver award-winning digital and connected products. I've had the privilege of working with companies of all shapes and sizes, from world-class agencies to bleeding-edge innovation accelerators.

CURRENT STATUS

Formerly an Associate Experience Design Director at AKQA, currently contracting in the Netherlands.

Clients I've worked with

From Agency-of-Record partnerships to one-off projects, these are just some of the brands I've had the chance to partner with.

ING - INNOVATION STUDIO
Realising sensor based train travel

Working within the Innovation Accelerator of Netherland's largest bank, I led the Experience Design of a completely new way of travelling on public transport. Using the sensors on your phone we were able to create a completely ticket free travel experience. No more checking in or out, and only paying for exactly where you've travelled.

VALUE PROPOSITION DESIGN
CONCEPT TESTING
PROTOTYPING
DEsign specifications
Invisible Tickets uses GPS, motion detection, and machine learning to detect a person's journey.
“No more pesky bits of plastic”
JELMER - Customer
ING - INNOVATION STUDIO
Sketch, prototype, test

Working closely with a development partner , we were able to go from feature sketch to release in quick succession.

TOMMY HILFIGER
Developing the Store of the Future for Tommy Hilfiger

For six months I worked in close collaboration with Tommy Hilfiger and Random Studio to lead the Discover Process for digital experiences for their Store of the Future. Working in a Dual-track Agile flow where one team would run Discovery to research, prototype and test ideas and a second team dedicated to Draft and Delivery. From machine learning size and style advice to community driven city guides, we created experiences that triggered curiosity for customers as well as a differentiated service for the brand.

VALUE PROPOSITION DESIGN
CONCEPT TESTING
PROTOTYPING
DEsign specifications
TOMMY HILFIGER
Rapid testing and iteration

Working so closely with the client meant that we could test prototypes on a weekly basis in-store and get instant feedback from customers and staff.

METROPOLITAN POLICE
Digitising the Metropolitan Police service

Transforming the way Police report crimes and assist victims. By digitising victim reports and witness statements the Police were able to spend more time on the streets and less time at the station inputting data.

CONTEXTUAL INQUIRY
PROTOTYPING
Design Sprint
RITUALS
Designing a brand new eCom experience for Rituals.

Partnering with Rituals, we were tasked with creating a brand new digital experience across their app and website. The brief was to create an eCommerce solution that was as immersive as their brick and mortar stores as well as post-purchase experience that would enhance the use of their products.

EXPERIENCE FLOWS
CONCEPT TESTING
PROTOTYPING
AUDI
Creating a connected Car Subscription service for Audi.

Audi were launching an on-demand subscription service for customers in San Francisco. They wanted to add the Apple Watch as another touchpoint to their ecosystem that would allow customers to book, keep track and unlock their cars. All at the touch of a button.

CONCEPT TESTING
DESIGN SPRINT
PROTOTYPING
APPROACH
My process always prioritises making over theory. Research should be actionable, prototyping fast and realistic, and testing quick and dirty.
SKILLS
Contextual Inquiry and Context Mapping

Contextual inquiry involves watching people in their natural environment interacting with the products that we're aiming to improve. 

Context Mapping takes this one step further by getting customers to keep a diary and then workshop through solutions to their painpoints. The solutions provide deeper insights into what people really want.

01/
Discovery
SKILLS
Design Sprints and workshops
Getting to a solution fast involves rapid collaboration with the team and stakeholders. I've facilitated workshops and Design Sprints for brands such as Toyota and Philips. I've also had the pleasure of running a Design Sprint at Madrid University with MA Innovation students.
SKILLS
Experience Flows and Ecosystem Maps

All too often insights get delivered in a long form deck where it will likely gather dust and not get absorbed by the key stakeholders. I prefer to create artifacts such as Experience Flows that are visual and show a narrative alongside the insights.

High-fidelity prototyping and interaction design

Evolving ideas from a sketch to a working ‘thing' is one of my favourite activities. From quick flows to fully coded prototypes I can usually find a way to make any interaction or flow the team can dream up.